Immunization Fund
Following on a long-standing partnership with BGC Canada, we were asked to work with them to create a guide that gives counsellors all the information they need to answer the questions of the communities they serve. Working with up-to-date information, we created an engaging guide, signage and series of social posts in multiple languages.
Boys and Girls Club Vaccination Information Guide
One of the first explorations for this project was this heart-band-aid graphic that was brought through the entire campaign.
The simple guide was packed with information for clubs to help with a tough topic in the community. Focused on facts and offered in various languages.
Once the guide was complete, we focused on a social media campaign that consisted of phrases, and answering confusing questions in the community. I utilized our existing collection of illustrations and designed various social posts in different formats.