The name is an extension of what we hope to achieve. A victory for you, based on your needs, not mine.
A Little History:
Since founded as a part-time freelance design studio in 2011, Victory has grown to become a full-time, full service creative studio serving the Greater Toronto Area and driven by a passion for purposeful design and creativity.
The Mission:
The mission is simple. Build meaningful relationships with like-minded clients and provide effective solutions to their business problems, through design.
Processes Make the Project:
We continue to build and refine our processes to consistently produce the best possible outcome for you. From logo design and branding to website and motion graphics.
Where did it all come from?
I’ve been a Graphic Designer for over 20 years and have worked in many corners of business from action sports and entertainment, to worldwide banks and food brands. I love working with good people. I’m a proud dad, husband, snowboarder, photo taker, traveler, music lover and coffee drinker. My passion for culture and life inspires everything I do, including my work. Want to read a little more about little old me? See below.
Mark Watson Photo
Jeff Middleton
ART DIRECTOR / DESIGNER
Founder of Victory Design Co. where he passionately solves problems for clients through design. He has worked across Toronto for twenty years in various industries including film and action sports, served as a panel judge for the Juno Awards, nominated for Art Director of the year by the National Magazine Awards and nominations for MuchMusic Video awards for Motion Graphics. Accredited by the Graphic Design program through Seneca at York University.
Prior to forming Victory Design Co. Jeff worked at Seneca College, Transistor and SBC Media Inc. as Magazine Group Art Director establishing a number of large North American magazine titles. As well as freelance in Motion Graphics for music videos, television commercials including work for Bedouin Soundclash, Greenpeace, Radiotopia, CBC, Danone, HGTV, San Pellegrino, Toronto Snow Show and many more.